My quippy main slogan goes here

I design and build digital things. As in websites and applications.


What I Do

Web Design
I’ve got a good eye for what needs to go where and how to color it in. Photoshop usually helps me accomplish these tasks and I definitely know my way around in there.
Front End Development
When I’m done designing it I can even bring it to life. I'm proficient with hand-coding HTML and jQuery. I bring all my stuff into fashion with CSS. This stuff can be done in a text editor but right now I’m loving Coda to get it done.
Back End Development
Ok so right now I can knock out an Expression Engine site with some ease. This suffices for a lot of sites but for the big boys I'm still working things out. I'm slowly learning Ruby on Rails and becoming better at real back-end development with that. I came into this game on the creative team but am working on being useful for both sides.
Other Stuff
I’ve pumped out a couple of other projects in my day apart from standards compliant site development. I’ve got experience in Flash with ActionScript 3 and Broadcast Design/Motion Graphics with Cinema4D and After Effects. I’ve also got too much experience with Final Cut Pro and the tediousness of video editing.

I'm being honest... Check out the work.

Me In Chart Form

Me Chart

Who I Say I Am

First and foremost I’m a husband and father of two kids...human kids. I’ve worked in some capacity or another in the web design and web development field for 5 years. I have a bachelor’s degree in two things no person can be hired in, philosophy and religion. Thankfully my friends always had some use for a website so I spent a lot of my time cutting my teeth on projects for them.

When I thought I wanted a little more education I headed to NC State University for a masters degree in another incredibly specific field...communications. Armed with experience in three of the most broad degrees a man can have I decided to take the next step...start a business. After video games destroyed that 3 year experiment I began work with a small web development company in Wake Forest NC. We worked to become this company. They are still a group of awesome guys that I am proud to say I've worked with and taught me a lot.

Now I'm a web designer in New York City working on some awesome projects with arc 90.

Aside from some pretty handy practical skills I’ve gained and leadership experience I’ve earned, my position here has taught me some valuable life lessons. Chief among them is that life, no matter where you are in it, is uncertain. Things change, people change, situations change. My role for both my job and family to be consistent and flexible.

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What I've Said Lately

  • Robert Petro's Blogroll Images

    So Far in NYC : A Comparative Analysis

    Tuesday, March 01, 2011

    I currently live and work in New York and have done so for over a month now.

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  • Robert Petro's Blogroll Images

    Thoughts on UX and a critique of sorts

    Monday, January 24, 2011

    UX is a critical piece to any web designers/developer's repertoire yet it often goes overlooked...or at least misidentified.

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  • Robert Petro's Blogroll Images

    What do web designers do…or at least what should they do

    Tuesday, January 04, 2011

    With so many roles that could be played in the development of websites and applications the role of the web designer extends beyond just making it look good.

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